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The quartet of Laura Bechtolsheimer, Carl Hester, Charlotte Dujardin and Emile Faurie carry the hoes of the nation.
"There is a real feelgood factor," he said. "Since Windsor in 2009, it has gone from strength to strength for us. That was the start of everything going right.
A member of the 2009 European and last year's World Equestrian Games silver medal winning British teams, multiple British champion Hester is relishing mixing it with the best dressage can offer, both this week and at London 2012.
European medals in her collection following eye catching displays aboard the brilliant Mistral Hojris.
Britain has never won an Olympic dressage medal, but the signs are encouraging that all could be about to change.
"I have been reignited by working with Charlotte," he said.
"Dressage, let's face it, tends to be a sport where the same people stay at the top for quite a long time, so Laura coming in and doing what she has been doing has been very rewarding to see."
Bechtolsheimer is the golden girl. At 26, she already has world and Converse Womens Uk
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They are the current world number two combination and will spearhead Britain's medal quest, starting with Wednesday's opening team competition phase.
"Now, even the German press are conceding we could possibly win a gold. I didn't think I would see that in my lifetime!
Hester is also quick to acknowledge the impact of Bechtolsheimer on British dressage. She was recently billed by one national newspaper as equestrian's brightest Converse Black Leather
"We have a friendly rivalry, but every competition we are at together I am like 'right, lady."'
Hester currently trains Dujardin at his Newent yard, overseeing her startling rise to world number 12. She only made her grand prix debut seven months ago.
Hans Peter Minderhoud and Sander Marjinissen forming their quartet.
Holland no longer have the dressage world's stellar stallion Totilas, a freestyle world record breaker with Edward Gal at Windsor in 2009. Totilas is now ridden by Germany's Matthias Alexander Rath, and the partnership has already started clicking.
Arguably for the first time in international dressage history, Britain find themselves heading to a major championship as serious gold medal contenders in the team, grand prix special and grand prix freestyle disciplines.
"It's phenomenal. There is maturity on the team, a lot of experience and medals won, and that's what keeps it all boiling."
"When you have a dead cert like Laura, that is going to carry you through," he added.
Host nation Holland and Germany will provide the biggest obstacles to British success in Rotterdam. Germany won every European team title between 1965 and 2005, but the Dutch are bidding for a hat trick.
Rath is joined by Isabell Werth, Helen Langehanenberg and Christoph Koschel, but the Dutch appear equally strong with World Cup holder Adelinde Cornelissen, Gal who now rides Sisther de Jeu Converse All Star Shoes Red
"The Laura factor is huge. Success breeds success, and people love it when someone young like her comes in.
The 44 year old Hester, who, like Bechtolsheimer, is based in Gloucestershire, takes prime form to Rotterdam after leaping into the world's top six on Uthopia.
"I have someone in the yard who is young and enthusiastic 20 years younger than me who wants to win every time she goes out.
"The World Games was slightly more surprising, not maybe from an individual point of view, but probably from a team viewpoint, which boosted things even further.
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